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Artisan food maker in dimly lit workshop with amber jars and smoking wood, low-key industrial lighting, deep shadows on aged brick walls
Austin, Texas · Est. 2018

The Story
Behind the Fire.

It started with a smoker, a beehive, and an obsession with heat. Crazy Devil Magic was never supposed to be a business. It was supposed to be dinner.

Marcus Webb, founder of Crazy Devil Magic, in his smoke facility surrounded by honey jars and wood chips, warm amber workshop lighting

Marcus Webb

Founder & Pitmaster

The Origin

A Backyard.
A Smoker. An Obsession.

Marcus Webb had been smoking meats in his Austin backyard for a decade when the idea hit: what if honey could absorb smoke the same way a brisket does? He rigged a cold-smoker, packed it with local raw honey, and let it run for 48 hours.

The result was unlike anything he'd tasted. Dark, complex, with a smoke that sat behind the sweetness instead of smothering it. He brought it to a BBQ. By the end of the night, six people had asked him how to buy it.

Crazy Devil Magic was born that weekend. Not from a business plan — from a jar that people couldn't stop eating from.

Milestones

2018

First batch smoked in a backyard in Austin, TX. Given away at a BBQ. People lost their minds.

2019

Farmers market debut. Sold out in 40 minutes. Waitlist started that afternoon.

2021

Online store launched. First 100 orders shipped from the kitchen table.

2023

4,000+ subscribers. Moved into a dedicated smoke facility. Still small-batch. Always.

Inside the Process

From Wood
to Jar.

Smoking wood chips in artisan honey smoker, amber glow, dark workshop

The Smoker

Honey jars lined up on dark surface with warm amber candlelight

The Jars

Dried chili peppers on dark surface for hot honey infusion

The Peppers

Artisan honey packaging on dark wooden table with warm lighting

The Finish

The Team Behind the Heat

Marcus Webb, founder, Black man in his 40s with warm smile, outdoor portrait

Marcus Webb

Founder & Pitmaster

Austin native. 15 years smoking meat. Zero patience for mediocre condiments.

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Daniela Reyes, Latina woman in her 30s with dark curly hair, warm natural light portrait

Daniela Reyes

Head of Flavor Development

Trained in Mexico City. Sourced peppers in 14 countries. Thinks habanero is mild.

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Jordan Park, Asian American man in his late 20s with glasses, casual portrait

Jordan Park

Operations & Fulfillment

Keeps 4,200 subscriptions running like clockwork. Mild heat only. Don't judge.

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